This series of articles is based on a video for Space Garage. Click here to view it on Youtube.

OpenAI had a very powerful product known as Playground. In order to improve their AI training, they needed usage and feedback from a broader set of users. Unfortunately, Playground requires a pretty technical understanding to use it.

By thinking about UX and identifying a way to repackage it, Open AI put their GPT model into a simple chat bot that anybody could interact with. Within weeks the scale of its adoption was national news and even surpassed the expectations of their own team.

So those examples should give you a sense that there's some fundamental concepts but the application is different in every single one of them.

There are a ton of levers to pull here and all of them impact the outcome. Also keep in mind this is a well regarded heavily adopted and systematic approach... but it's not the only way.

Some creative projects are born from the sheer will to create something and others happen completely by accident. In the end you can try to attribute success to the person most prominent in a project but you might as well be trying to read tea leaves.

For now, there's one consistent takeaway from all of these success stories:

• People had an articulable problem.

• They tried stuff to solve it.

• It was measurably successful.

If you really want to be innovative just try stuff. Use whatever tools you have available and measure the success by whatever metrics make sense for you.

If you happen to strike gold people might ascribe all sorts of causes and attributes to you. In the end it's just noise, keep moving and stay grounded.

If you want more on some of this phenomena and how it's affecting creative fields check out my buddy John's video, Why Are Designers & Creatives Elitist Jerks? He did some great thinking on this as well.